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AI Wants to Save Cloud Gaming—But It Might Also Make It More Expensive, More Centralized, and More Fragile
Cloud gaming has always promised the same magic trick: press play on a cheap device and instantly get a high-end gaming PC or console experience beamed to you from a data center. In practice, the trick still occasionally involves a rabbit, a hat, and your character running off a cliff because your connection hiccupped for half a second.
Now the industry is betting that AI can smooth out cloud gaming’s roughest edges—from latency spikes to ugly compression artifacts. And it can. But the same AI tools that make streams look sharper and feel more responsive can also raise costs, add new failure modes, and push even more power into the hands of a few platform owners.
Ride Into Adventure With Capcom’s ‘Monster Hunter Stories’ Series in the Cloud
Journey into the world of Monster Hunter Stories as Capcom’s acclaimed role-playing classics join GeForce NOW.
Monster Hunter Stories and Monster Hunter Stories 2: Wings of Ruin are soaring into the cloud this week, bringing colorful worlds, charming companions and turn-based monster battles across devices.
They lead seven new games joining the cloud this week, on top of an ARC Raiders “Electrician Backpack: Emerald Wave Variant” reward for Ultimate members who want to drop into battle in style.
It’s also been a big year for games, and this year’s major gaming awards nominees show just how strong gaming is right now — with many of those fan-favorite titles playable on GeForce NOW, no downloads required.
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Cloud gaming usage surges 45% this holiday season
Cloud gaming is experiencing substantial growth this holiday season as major platforms introduce extensive content updates, new features and geographic expansion. Xbox Cloud Gaming usage surged 45% year over year, with console players streaming 45% more and other devices logging 24% more playtime. The streaming gaming revolution is accelerating faster than before, marking a season when cloud gaming reaches mainstream audiences.
Xbox Game Pass and GeForce NOW led holiday announcements. GeForce NOW’s December lineup brought 30 premium titles to the cloud, with blockbuster releases like Hogwarts Legacy now playable instantly. The December additions included the LEGO Harry Potter Collection among other major titles. Xbox Game Pass subscribers gained access to Mortal Kombat 1, ROUTINE and Death Howl throughout the month.
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