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Cathay Pacific Collaborates With Hong Kong’s The Coffee Academïcs
The collaboration focused on developing a bespoke in-flight coffee blend tailored to the challenges of serving coffee at altitude.
The Coffee Academïcs, a specialty coffee brand based in Hong Kong, has become the first local coffee brand to collaborate with Cathay Pacific, bringing its signature blends to the airline’s passengers.
Founded in 2012, The Coffee Academïcs operates a 930-square-metre roastery and a network of 40 coffee shops across Hong Kong and Southeast Asia. The brand is known for its artisanal approach, including meticulously sourced beans and innovative roasting techniques.
The collaboration focused on developing a bespoke in-flight coffee blend tailored to the challenges of serving coffee at altitude, where passengers’ taste and smell are diminished, said a release. The Coffee Academïcs and Cathay Pacific conducted multiple tasting sessions, testing roast levels and brewing methods using onboard equipment.
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Cathay Group posts strong October cargo performance as year-end demand builds
The Cathay Group today released its traffic figures for October 2025. Cathay Chief Customer and Commercial Officer Lavinia Lau said: “October marked another solid month for our travel and cargo businesses. Cathay Pacific and HK Express together carried a combined total of more than 3.2 million passengers, 21% more than the previous month. Cathay Cargo carried over 150,000 tonnes of cargo in October, representing a 12% increase month-on-month.
“Meanwhile, we are continuing to add new destinations to our global network. In November, Cathay Pacific launched daily direct flights to Changsha and returned to Adelaide with a thrice-weekly seasonal service, while HK Express will launch daily flights to Kota Kinabalu (Sabah) later in the month. As a Group, we will be operating around 330 return flights per week to the Chinese Mainland, close to 100 return flights per week to Oceania, and over 430 return flights per week to Southeast Asia during the winter peak season.”
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