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F1 announces new Apple TV U.S. broadcast deal
Apple TV has signed an exclusive five-year deal to be the broadcaster of Formula 1 in the United States starting in 2026, it was announced Friday.
The agreement comes after the release of the "F1" movie, which Apple made in close collaboration with the sport.
ESPN's coverage started in 2018 and will run until the end of this year.
ESPN said in a statement: "We're incredibly proud of what we and Formula 1 accomplished together in the United States and look forward to a strong finish in this final season. We wish F1 well in the future."
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Apple and F1 reach 5-year media deal, bringing all races to Apple TV streaming in the U.S.
Apple and Formula 1 announced a five-year media rights deal Friday that will bring every F1 race to Apple TV beginning in 2026.
Apple TV will provide coverage of all Formula 1 events, including practice, qualifying and Sprint sessions, as part of the streamer's existing $12.99 per month subscription, which comes ad-free. Certain F1 races and all practice sessions will also be available for free in the Apple TV app throughout the season, the companies said in a statement.
It's a different structure from Apple's partnership with Major League Soccer. Apple TV similarly has exclusive rights to every MLS game, but at an extra cost through the MLS Season Pass.
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture.
It has never been a better time—or a worse time—to be a sports fan, according to Eddy Cue, Apple’s senior vice president of services.
“It’s never been a better time, because, let’s face it, every sport in the world is available in some fashion or another to watch—that wasn’t the case not that many years back,” Cue said on stage at the Autosport Business Exchange NYC conference on Wednesday.
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