39 years later, there are still islands of excellent local radio | AM/FM Crushes Spotify and Siri…

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AM/FM Crushes Spotify and SiriusXM in US In-Car Listening

We know that radio has long ruled over all types of ad-supported audio in the car, but with satellite radio and so many music, podcast, and audiobook subscription services offering ad-free listening, does AM/FM still come out on top? Yes, and it’s not even close.

According to Edison Research’s Q2 2025 Share of Ear study, AM/FM radio captures 56% of all in-car audio time, with or without ads, across US drivers, well ahead of ad-free SiriusXM at 13% and ad-free Spotify at 6%. Of course, when narrowing to ad-supported listening, AM/FM’s share jumps to 85% – unmatched reach for brands seeking buyers en masse.

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