Buying campaign swag may not translate to showing up at the polls, research shows | Research at U…

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Buying campaign swag may not translate to showing up at the polls, research shows

Buying campaign swag may not translate to showing up at the polls, research shows

Protestors at the "No Kings" rally at the Phoenix State Capitol stand beside the road, waving signs and shouting resistance slogans to cars driving by on June 14, 2025. (Brock Blasdell / Arizona Capitol Times)

Sure, it’s nice to buy a cap, a T-shirt or even a coffee mug with the name of your favorite candidate.

But some new research suggests you’re far less likely to turn out on election day to help that candidate than if you had donated the same amount of money.

Anastasiya Ghosh, a marketing professor at the University of Arizona who headed the research team, said those who participate in the high-visibility support by purchasing campaign swag also are less likely to volunteer to help that candidate’s campaign than those who give small amounts of money.

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