Enhanced benefit: $99 Companion Fare now boarding on Hawaiian Airlines’ North America flights | F…

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Enhanced benefit: $99 Companion Fare now boarding on Hawaiian Airlines' North America flights

Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business cardholders can now use their Companion Fare on Hawaiian Airlines flights within North America, including Hawaiʻi.

The enhanced benefit is another addition to our upcoming new, combined single loyalty program for Alaska and Hawaiian Airlines.

A benefit Alaska Airlines cardholders have been asking for is now available. Starting today, Alaska Airlines Visa Signature® and Alaska Airlines Visa® Business1 cardholders can use their Companion Fare on Hawaiian Airlines flights within North America, including the state of Hawaiʻi.

Alaska’s Famous Companion Fare™ is a cardholder benefit we introduced in the 1990s, which allows current cardholders to book a companion flight from just $122 ($99 base fare plus taxes and fees from $23) when purchased with their Alaska Visa Signature® or Alaska Visa® Business card. With the ability to use the Companion Fare on Hawaiian Airlines flights within North America, there’s no better time than now to explore our expanded combined network with your favorite travel partner.

Fly Hawaiian For $99 RT? This Travel Hack Now Makes It Possible

One of the most anticipated changes in Alaska’s purchase of Hawaiian Airlines just became a real travel win for Hawaii visitors. Starting now, travelers can book Hawaiian Airlines flights between the mainland and Hawaii using Alaska’s popular $99 Companion Fare deal. Until now, this was only valid on Alaska-operated flights.

The benefit allows you to book a second economy seat for just $99 plus taxes and fees one-way or round-trip when flying on either Hawaiian or Alaska between the mainland and Hawaii. It applies to Alaska Visa Signature and Alaska Visa Business cardholders. The fare must be booked through alaskaair.com and only applies to flights operated by either airline, not codeshare partners. The annual Companion Fare is issued at your card anniversary after meeting a $6,000 spending requirement on the personal Visa Signature card, or automatically for the business version.

Alaska Airlines just changed the loyalty game forever

The airline industry’s most aggressive loyalty program expansion just gained another powerful component. Alaska Airlines has extended its renowned Companion Fare benefit to Hawaiian Airlines flights within North America, creating new value propositions that challenge the traditional boundaries of airline partnerships and customer loyalty strategies.

This expansion represents far more than a simple benefit addition. The move signals Alaska’s broader ambition to leverage its acquisition of Hawaiian Airlines into a comprehensive network advantage that could reshape competitive dynamics across the Pacific and continental United States. By allowing cardholders to use the famous $122 companion fare on Hawaiian routes, Alaska is creating compelling reasons for travelers to consolidate their loyalty with the combined carrier.

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