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Domino's rebrands for first time in over a decade

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For the first time in over a decade, Domino's Pizza is revamping its brand.

As part of the chain's "hungry for more" strategy, it will modernize its color scheme, implement a bolder typeface and graphics and debut new music as well as brighter packaging and a new name-bending jingle.

Domino's is serving up a fresh look for the first time in 13 years. Check out the redesign.

Domino's Pizza is getting a makeover that includes a short new jingle by singer-songwriter Shaboozey and a brighter look.

The brand refresh, which the restaurant chain announced Wednesday, is the first update to Domino's look in 13 years. It includes newly designed aprons and hats for store employees, as well as a promotional T-shirts, set to arrive in November. Revamped pizza box designs will be rolled out immediately, according to a company spokesperson. 

Tying the refresh together is a new font called "Domino's Sans" and more vibrant versions of company's blue and red colors, which will appear across Domino's branding online and in stores. 

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