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Converse apologizes and pulls sneaker ad that critics said included racist imagery
The sneaker company Converse has removed a social media ad that sparked outrage among critics who viewed it as evoking the Ku Klux Klan and lynching.
The Instagram ad photo showed K-pop singer Karina wearing a skirt and holding a pair of Chuck 70 X sneakers. Critics lashed out online, saying that a white triangular image created by lighting on the skirt resembled a KKK hood and that the way she held the sneakers made them look like the dangling feet of a lynching victim.
Converse, owned by Nike, issued a statement apologizing and saying it removed the ad.
âWeâre sorry,â said the statement, first released on Friday. âWe understand why this image is deeply upsetting and recognize that we got this wrong. We removed it from our channels and are working to remove it everywhere it appeared. This should not have happened and we will do better.â
EXCLUSIVE: Converse Responds After Campaign Ad Draws KKK and Lynching Comparisons Online: ‘We’re Sorry’
Converse is apologizing after landing in hot water this week after photos from two separate ad campaigns were criticized by social media users after aspects of the photos drew comparisons to Ku Klux Klan hoods and lynching imagery.
FN reached out to Nike-owned Converse for comment about the controversy, and the company responded with a statement saying: “We’re sorry. We understand why this image is deeply upsetting and recognize that we got this wrong. We removed it from our channels and are working to remove it everywhere it appeared. This should not have happened, and we will do better.” As of writing, the image still remains on the brand’s Threads account.
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