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Every Trainer can celebrate 10 years of Pokémon GO with a special Mewtwo!
Wednesday, August 12, at 4:00 p.m. PDT to Sunday, September 6, 2026, at 11:59 p.m. local time
As part of the 10th anniversary celebration, Trainers around the world will be able to enjoy free Timed Research leading to an encounter with a Mewtwo with maxed-out stats* and a Special Background.** Mewtwo caught from the Timed Research will also have the third Mega Level unlocked for Mega Mewtwo Y.
We’re excited to mark this milestone by sharing this special reward with Trainers everywhere. Let’s celebrate the journey we’ve taken together over the past 10 years!
Please note that Timed Research expires. The tasks associated with this Timed Research must be completed and their rewards must be claimed before Sunday, September 6, 2026, at 11:59 p.m. local time.
A decade of Pokémon Go: how nostalgia and community keep the game alive
When Pokémon Go celebrated its tenth anniversary in July 2026, much of the reaction from players around the world was less about the game’s future than its past.
Social media was flooded with screenshots from 2016, with memories of first “catches” and stories of crowded parks filled with players discovering an entirely new way to play Pokémon.
The game uses augmented reality technology so players can collect and interact with Pokémon (pocket monsters) on their mobile phones as they go about their daily life. The game’s original marketing encouraged exploration, social interaction and immersion.
The nostalgia fans feel toward the game is hardly surprising. Over the past decade, nostalgia has become one of the most powerful forces in contemporary entertainment culture and brand recognition. From film reboots and legacy sequels to anniversary celebrations in gaming, media industries increasingly rely on audiences’ emotional connections to the past.
Travelhouse hardshell 3 Piece Set, PP Hard Wheel Suitcase Set with Spinner Wheels, TSA Lock, 20“24”28“
‘One trillion Pokémon’ later: How Pokémon GO built a cultural phenomenon that lasted a decade – and one VP’s 'personal wish' for the years to come
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When it comes to mobile games, few remain culturally relevant for a decade, and none have shadows that loom quite as large as Pokémon Go. Now in its tenth year, the app remains a phenomenon.
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