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Panini America and Gotham FC Launch Multi-Year Partnership
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IRVING, TX (July 23, 2026)– Panini America, a subsidiary of the Panini Group, the world’s largest sports and entertainment collectibles company, announced today a new partnership with Gotham FC, the reigning National Women’s Soccer League (NWSL) champions.
This is the first team partnership for Panini since becoming the exclusive trading card and sticker partner of the NWSL and NWSLPA earlier this year. The two organizations will collaborate on select marketing initiatives and activations, including last week’s landmark Queens Classic, and Panini will have a presence across multiple Gotham FC touchpoints designed to engage fans.
Gotham FC Becomes Panini’s 1st NWSL Club Trading Card Partner
Gotham FC signed a multiyear deal with Panini America on Wednesday. It's the first club-level agreement in the National Women's Soccer League (NWSL) since Panini locked in exclusive trading card rights with the league earlier this year.
The partnership covers joint marketing efforts and in-stadium activations. Panini was already on-site for last week's record-setting Queens Classic at Citi Field. Going forward, the company will develop collectibles and products built around the Gotham FC roster.
"We're proud to partner with Gotham FC, one of the premier franchises in the NWSL," said Jason Howarth, senior vice president of marketing at Panini America.
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