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Google starts lowering Play Store fees, making good on Epic Games settlement
A few additional markets will get the lower fees this year ahead of a global rollout in 2027.
Google spent the last few years locked in a legal grudge match with Epic Games, which claimed that Google’s stewardship of the Play Store was anticompetitive. Now, the companies are thick as thieves, and Google is beginning to implement app store changes as agreed in its settlement with Epic. The lower developer fees and new payment options that Google promised are rolling out in select markets this month before expanding.
Until a few years ago, Google followed an Apple-like approach to app store billing, charging most developers a 30 percent commission for transactions in the Play Store. That was the only option, too. Directing users to make purchases outside the store was not allowed, and that’s what got Epic in hot water in 2020. Epic added cheaper external billing to the Android and iOS versions of Fortnite, getting the game pulled from both stores and prompting a lawsuit.
Google Will Open The Play Store To Outside Billing On June 30
Google will allow developers to offer outside payments starting on June 30 in the US, the UK and Europe, and it's also doing away with its 30 percent cut for transactions at the same time. The company first announced these changes in March as part of the terms it reached to settle its years-long court battle with Epic Games. Google's new billing choice program will be available to all developers around the world. While their listings will still feature Play store's billing system, they can offer an alternative payment system or link users to their own websites for purchase. Customers will see the choice screen in the image above upon checkout, but developers can design their own screen, as long as it adheres to the company's UX guidelines.
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You'll soon have more ways to pay in Android apps— but will you pay less?
You're about to get more purchase options inside Android apps. Google is widening its Play Store "billing choice" program starting on June 30, giving you ways to pay beyond the official solution — although fee changes mean you're not guaranteed to save money.
The expansion lets any creator on the Play Store use their own billing systems when charging for in-app purchases, so long as they're offering that content to users in the U.K. and the European Economic Area (EEA). They can either build their payment methods into their apps at checkout or point you to their website. The U.S. already has similar programs, but the program will also cover in-app payments in Australia (September 30), Japan, and South Korea (December 31), and eventually the rest of the world (September 30, 2027).
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