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Fox And Telemundo Look To Level Up World Cup For Increasingly Soccer-Savvy U.S. Viewers
The decision by FIFA to nearly double the size of the World Cup has not drawn universal praise, but it is an undeniable boost to U.S. media rights holders Fox and Telemundo.
The most recent men’s edition of the Cup, held in Qatar in 2022, featured 32 nations and 64 matches. This one, played in 16 cities across North America, will see 104 matches played by 48 nations over a five-week span starting Thursday. For media partners, that extra inventory has been a significant boost. In what tends to be a sleepy time of year, the tournament will provide daily, ad-friendly programming with a larger footprint than the Olympics, a best-of-7 playoff series or any other marquee sporting event.
Fox One Streamer Offering Free Trial As World Cup Coverage Kicks Off Online
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The 2026 FIFA World Cup is underway, with the U.S., Canada and Mexico serving as the host nations for this summer’s edition of the global soccer tournament.
Fox is the official television broadcaster of the 2026 World Cup and the network will air all 104 games in the five-week tournament live across its local Fox affiliates or on FS1. Fans who don’t have cable can also stream every World Cup match live on Fox One, the Fox Corp. streaming platform that includes access to live sports on Fox Sports, FS1, FS2 and Fox Deportes, plus content from Fox News, Fox Business, Fox Weather and BTN, among others.
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