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Ferrari’s New Jony Ive–Designed EV Is Swathed in Glass and Aluminum

Despite Ferrari dramatically scaling back its EV plans at the end of 2025, it’s no exaggeration to say that the reveal of the Italian automaker’s first full electric car is going to be the automotive event of 2026.

While the exterior is still under wraps, Ferrari has unveiled the interior of its upcoming electric vehicle designed by LoveFrom, the creative firm of Apple’s former chief designer, Jony Ive. It may not turn out quite like the Project Titan car Apple worked on for a decade then killed in 2024, but it sure does look like it has similar DNA.

“We are entering a new era in Ferrari,” the company's CEO Benedetto Vigna said at the unveiling, which took place last week at San Francisco’s pyramid-shaped Transamerica building. Vigna also revealed that Ferrari has changed the EV’s name. It is now officially called the Ferrari Luce—the Italian word for “light,” pronounced loo-chay.

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