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Charlie XCX Mockumentary ‘The Moment’ Glitters With Best Limited Debut Since ‘Marty Supreme’, ‘Asteroid City’ — Specialty Box Office
A24’s The Moment with Charli xcx delivered a major limited opening, grossing close to $428k on four screens for a per theater average pushing $107k. That’s the third biggest limited debut post-Covid after Marty Supreme and Asteroid City and in the top three ever for A24 alongside the Timothée Chalamet hit and Uncut Gems back in 2019.
The directorial debut of Aidan Zamiri, who co-wrote the film based on an original idea by Charli xcx. is a comedic behind-the- scenes look at the phenomenon that was Brat Summer. It Charli xcx fans show up in droves with more than 60 sellouts across all four screens. The singer-songwriter also stars and is a producer of the mockumentary that just had a buzzy premiere at Sundance. Ensemble cast includes Alexander Skarsgård, Kylie Jenner, Rosanna Arquette, Kate Berlant, Jamie Demetriou and Rachel Sennott. The film, which racked up the fastest presales of any A24 limited release with many shows selling out, expands into a limited nationwide footprint next weekend.
The Moment First Reviews: Charli XCX Shines in Music Industry Takedown That Could've Gone Harder
Following its Sundance Film Festival premiere, one week ahead of its theatrical release on January 30, the Charli XCX mockumentary The Moment is receiving mixed reviews. The movie is directed by Aidan Zamiri, who helmed the “360” music video, and stars Charli XCX as a fictionalized version of herself as she prepares for a world tour in support of her album Brat in 2024. The first reviews celebrate her acting, but this might be just for the die-hard fans, if even them.
While it’s not a complete home run, in the end, it delivers. Because, love it or hate it, this film will linger with you.— Gregory Ellwood, The Playlist
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Charli XCX’s The Moment Review: The Pop Music Satire This Era Deserves
Remember, in 2022, when Crash was coming out, and Charli XCX implied Atlantic was somehow forcing her to make TikToks? This set off a mini panic at the time, but I think she was playing us. The Moment is that idea—the meta-level story of the pop star who becomes a casualty of the pop machine—with the budget of someone who convinced A24 to let her star in a BRAT movie.
The Moment lands between a celebrity thriller, reality television, and a pop concert documentary that’s headed off the rails. The film is fictional but its premise isn’t: In 2024, Charli XCX (played by Charli XCX) is a famous pop star and her new album, BRAT, is a global sensation. She’s guesting on Colbert, tour begins in weeks, and everyone—brands, fans, her label—wants a piece. Now that she’s more famous than ever, she’s responsible for keeping this big money train rolling. The characters in The Moment are working on a BRAT concert film (sponsored by Amazon, we’re told); the movie we’re watching is the drama of their creative differences.
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